The venerable White Hart Lane has already had the north east corner demolished
Wednesday, September 14, 2016
Tottenham believe they can land a £150million windfall after opening talks with the Qatar Investment Authority (QIA) over a naming rights deal for the redeveloped White Hart Lane.
Negotiations have been ramped-up after the club learned the Qatari’s deal with Barcelona is expected to come to an end next summer, The Times reports today.
Spurs had hoped to secure a deal worth £25million-a-year, but market conditions have dictated a lower figure offered to interested parties.
The north London club have approached 300 companies about various sponsorship deals for the new arena, which will also host American football matches, when ready in the summer of 2018.
Other clubs have tried, with varying degrees of success, to sell the naming rights to stadia in London: West Ham have yet to find a taker for the London Stadium, Chelsea also failed to secure a sponsor for Stamford Bridge in 2009.
Arsenal secured an initial £100m over 15 years when they moved into the Emirates Stadium in 2006 – a deal which has subsequently been extended.
A near sell-out 85,000 are expected at Wembley Stadium for their opening Champions League fixture with Monaco on Wednesday night.